Corporate Logo Guide
Guidelines for Third Party Use of Davis Brand Features
Use of Davis Brand Features
Although we'd like to accommodate all the requests we receive for our logos, we are passionate about protecting the reputation of our brand as a leader in manufacturing and selling Marine accessories and quality Automotive and Weather equipment. We allow use of the Davis logo by express permission only. That means we have to turn down many requests because sites imply that Davis is endorsing them or is otherwise affiliated with them. The same applies if Davis' trademarks, logos, web pages, screen shots, or other distinctive features ("Brand Features") are associated with objectionable material, as determined by Davis.
As a result, we require that you have Davis' explicit permission before using any Davis Brand Features. These Brand Features can be used only pursuant to these Guidelines, our Terms and Conditions, and for the specific purposes for which Davis has given permission. If you have a written agreement with Davis that specifically addresses how you may use its Brand Features, you don't need to go through the approval process here unless you want to do something other than what has been authorized in your existing agreement. Otherwise, the only time you can use Brand Features without advance written permission is if there is clear and express language on our website stating that you can use those Brand Features without first obtaining permission, such as is the case with our Resellers' use of our images/logos.
When you use any of our Brand Features, you must always follow the Rules for Proper Usage included in these Guidelines. In addition, Davis may provide you with written requirements as to the size, typeface, colors, and other graphic characteristics of the Davis Brand Features. If we provide these requirements to you at the time of our approval, you must implement them before using our Brand Features. If we provide these requirements to you after we initially gave our permission, you must implement them within a commercially reasonable timeframe.
To request approval, send to us in writing what your needs are and where/why you want permission. Although we will try to respond within 10 business days, we cannot guarantee that, and you can't use Davis Brand Features until we have expressly granted you approval.
The approval to use Davis Brand Features is limited to the information provided in your request. If your anticipated use changes, before or after, Davis grants approval, you must update your request accordingly.
Please note that we can only give you permission to use the Davis Brand Features. We cannot give you permission to use any brand features belonging to third parties, such as the GLOBE logo and others.
What is a trademark?
A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.
Why is it important to use marks correctly?
Rights to a trademark can last indefinitely if the owner continues to use the mark to identify its goods and services. If trademarks are not used properly, they may be lost and one of the company's most important assets may lose all of its value. Rights may be lost not only because of a trademark owner's improper use of the mark, but through improper use of the trademark by the public.
Rules for Proper Usage
Things To Do:
- If you are using a Davis trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style or font for the mark than for the generic name.
- If you do not capitalize the entire mark, always spell and capitalize the trademark exactly as they are shown in the Davis logos provided here.
- Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.
- Use a generic term following the trademark, for example: DAVIS weather stations, Davis stations.
- Use only Davis-approved artwork when using Davis' logos.
- If you are using a Davis logo on a web page, there must exist a minimum spacing of 10 pixels between each side of the logo and other graphic or textual elements on your web page.
- Normally, an unregistered Davis Brand Feature should be followed by the superscripted letters TM or SM to give notice that the company claims trademark rights in the term. A registered Davis Brand Feature should be followed by the symbol ® to identify the term as a registered trademark. In advertising copy, notice of trademark rights may be provided in a footnote format – e.g., by placing an asterisk adjacent to the Davis Brand Feature and placing an appropriate notice at the bottom of the page on which the asterisk appears. Example: *DAVIS is a trademark of Davis Instruments Corp.
Things You Can't Do:
- One of the conditions for all uses is that you can't make changes to our marks. Only we get to do that. Don’t remove, distort or alter any element of a Davis Brand Feature. That includes modifying a Davis trademark, for example, through hyphenation, combination or abbreviation, such as: DavisWeather, Davis-Instr., IncrediDavis. Do not shorten, abbreviate, or create acronyms out of Davis trademarks.
- Don’t display a Davis Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Davis, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of Davis or Davis personnel unless authorized to do so.
- Don’t display a Davis Brand Feature on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates applicable law.
- Don’t display a Davis Brand Feature in a manner that is in Davis' sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to Davis.
- Don’t display a Davis Brand Feature on a site that violates any law or regulation.
- Don’t frame or mirror any Davis page.
- Don’t incorporate Davis Brand Features into your own product name, service names, trademarks, logos, or company names unless authorized to do so.
- Don’t copy or imitate Davis' trade dress, including the look and feel of Davis' web design properties or Davis' brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Davis.
- Don’t adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Features.
- Don’t register Davis trademarks as second-level domain names.
- Don’t use Davis trademarks in a way that suggests a common, descriptive, or generic meaning.
- Trademark rights vary from country to country. Some countries have severe criminal and civil penalties for improper use of the registration symbol. Therefore, don’t use the registration symbol (®) in countries where the mark has not been registered.
If there is any question about usage, requests for clarification or permission may be submitted through the process outlined at: www.davisnet.com/news/photos/Corporate/logo_permission.asp.